There are many types of advertising that have been successful throughout the years. Starting with the Burma Shave billboards of old that initiated a modern era of promotion, advertising has taken many forms to get our attention and buy products.
Outdoor billboard advertising dots many a highway. It helps us find gas stations, restaurants and our favorite theater. While there are opponents to this type of advertising, many of us would be lost without it. This is a testimony to its effectiveness.
Mobile billboard advertising shows up on the side of trucks or on the side of bicycles and scooters. This type of targeted advertising literally takes the advertising to the customer. The neat thing about this is that you can now target local markets effectively with LED mobile advertising.
Advertising on radio is another type of advertising that is effective for advertising products on many fronts. Short, targeted 15 second ads done properly can be very effective for your marketing campaign.
Mobile event marketing is a great way to get your targeted message to a targeted audience. A special event can be advertised on truck and make sure your event receives the publicity it deserves.
Electronic billboard advertising makes changing your message easy with just the click of a mouse. If you have access to a couple of these billboards, several messages can be placed essentially creating a mini TV commercial.
Business to business direct marketing can take a new direction with twitter and other types of social media. While still in its infancy, social media could be the answer to advertising on a budget.
Buying and merchandising is the key to many a successful retail business. It is very important that it is done correctly in a tough economic environment.
A direct mail marketing strategy can be effective both online and offline as many of the same principles apply.
Print media advertising has taken a major blow in this economic downturn as advertisers look to the Internet for cheaper and more effective ways to convey their message. Time will tell what direction or what ultimate transformation print media advertising will take.
